Data monetization startup, zeotap has secured a sum of US$6.4 million via series A funding participated by Capnamic Ventures, Iris Capital, prominent angels and existing investors. The company was launched by a team of ex-Vodafone, IBM and Fyber (RNTS Media) executives last year to serve as a data platform to connect MNOs with app and advertising ecosystem. zeotap said that the new investment will be employed towards zeotap’s international expansion as well as to substantially grow its global technology centre in Bangalore, India.
Acccording to zeotap, its carrier-grade platform that has been deployed by telecoms operators in Europe and Asia makes some of the most comprehensive deterministic data sets, largely inaccessible until now, available to the mobile advertising market. It works with publishers and supply-side platforms to optimize yield as well as advertisers and demand-side players to make ad buying more efficient.
Daniel Heer, Co-Founder and CEO of zeotap
We’re simultaneously invigorated and humbled by the quality of investors we’ve attracted just a year into zeotap’s development. It’s a resounding vote of confidence in the overall value proposition and potential as well as our achievements to date.
Projjol Banerjea, zeotap’s Co-Founder and Chief Product Officer
Ameya’s credentials speak for themselves; we’re incredibly excited to build our technical team with him at the helm. Moreover, Bangalore has a wealth of world-class talent and is best-positioned to feed our voracious needs.