Yahoo has reached an agreement to acquire Polyvore, a leading social shopping site to enhance its consumer and advertiser offerings. The acquisition will strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers, accelerating Yahoo’s Mavens growth strategy which covers mobile, video, native and social.
According to Yahoo, when it comes to advertising, Polyvore’s technology will bring a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to its native advertising platform, Yahoo Gemini.
The Polyvore team will join respective Yahoo offices in Sunnyvale, San Francisco and New York and Polyvore co-founder and CEO Jess Lee will report directly to Simon Khalaf, Yahoo’s SVP of Publisher Products.
Simon Khalaf, Yahoo’s SVP of Publisher Products
Polyvore has built an excellent team, a category leading product, and a strong business based on a highly engaged community. The combination of Yahoo’s industry-leading digital content with Polyvore’s expertise in community and commerce has outstanding potential. We are thrilled to have the Polyvore team join us.
Jess Lee, Co-Founder and CEO, Polyvore
I’m delighted to join Yahoo. Our core mission of empowering people to feel good about their style will remain the same, but with Yahoo’s help we’ll be able to make Polyvore even bigger and better for our user community. I’m also excited that we’ll be able to deliver more scale to our advertisers by integrating our ad offerings into Yahoo Gemini.