Cinarra Systems, a technology startup developing analytic technologies and mediation platforms for the mobile industry has secured $20 million in Series B funding led by SoftBank and participated by other leading VCs, including Siguler Guff & Company. The new funding will allow Cinarra to grow its product engineering team and expand its business with operators globally.
The company has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. Tapping into vastly underutilized mobile operator data, Cinarra said that its mediation platform is the first to unlock new economic value for operators and advertisers around the world. The company added that its platform enables advertisers to significantly improve ad relevancy and more effectively address their target audiences, thus increasing efficiency and performance of campaigns.
Alex Zinin, co-founder and CEO of Cinarra
Our relationship with SoftBank signifies a fundamentally new phase for Cinarra. With SoftBank’s investment and partnership, we are in an excellent position to be the first to establish a global platform that is open for mobile operators and advertising platforms in Japan and around the world, enabling them to participate in a new business model that will drive the next phase of growth for the mobile Internet economy.
Ken Miyauchi, President & CEO of SoftBank
Growing needs in mobile communication have propelled us into a new mobile Internet economy. The next phase of the industry evolution requires a new technology to leverage the ‘always on’ consumer lifestyle. Partnering with Cinarra, whose technology and direction align with our vision of a new Internet economy, is strategic to our business.